Pour Your Heart into It by Howard Schultzby Parker on Twos“Security is mostly superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing.” - Hellen KellerNothing truly great can ever be achieved without taking risksWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the systemIf you so what’s expected of you, you’ll never accomplish more than others expectWe concentrate on the customers, not the competition“Art is an adventure into an unknown world, which can be explored only by those willing to take risks.” - Mark Rothko“If you can keep your head when all about you are losing theirs and blaming it on you, if you can trust yourself when all men doubt you, but make allowance for their doubting, too; … if you can fill the unforgiving minute with sixty seconds worth of distance run, yours is the earth and everything that’s in it, and—which is more—you’ll be a man, my son.” - Rudyard KiplingOne of the fundamental aspects of leadership is the ability to instill confidence in others when you yourself are feeling insecureTo be an enduring, great company, you have to build a mechanism for preventing and solving problems that will long outlast any one individual leaderSuccess is not an entitlement, you have to earn it every dayA company whose management is not planning for the distant future can never grow beyond the latest faddish concept“Leadership is discovering the company’s destiny and having the courage to follow it… companies that endure have a noble purpose.” - Joe JaworskiIt’s not about money, it’s about pursuing a dream others think you can’t achieve and finding a way to give something back, to the employees, to the customers, to the communityNo company can ever be a utopia. But if you don’t aim high, if you aim for only “good enough” or “above average,” that’s precisely what you’ll getIf you reach for excellence, you’ll inspire your team to work for a higher goalWhen you encounter difficulties and shortcomings, you should deal with them in a way that is forthright and consistent with doing better in the futureForrest Gumps hero was a man who, though obviously slow, proved to have more insight than anyone else because he hadn’t let the worlds negative values muddle his understanding of what really matters about lifePeople long to be inspiredVictory is much more meaningful when it comes not just from the efforts of one person, but from the join achievements of manyThe euphoria is lasting when all participants lead with their hearts, winning not just for themselves but for one anotherSuccess is sweetest when it’s shared