Fit For Purpose by David Anderson and Alexei Zheglovby Parker on TwosThe front line, customer facing staff has the most valuable information their business needs for long-term survival—why their customers select them and what they hope to achieve with their product or service.Segment your customers based on their purpose—the “why” they select you.Understanding your customers purpose, their “why”, segmenting your market hard on “why,” and building an understanding of the criteria customers use to select your product or service is a far better way to ensure satisfied customers, repeat business, and future recommendations.