Evernote: quick, organized capture of *things*. Evernote led the way with digital sync and organization. Twos expands on Evernote's value with days (calendar) and *things*. Twos is better at helping people quickly capture any *thing* (notes, to-dos, reminders, events, thoughts, etc.) and organizing them with context and flexibility beyond a collection of documents. We will expand on this proposition with Twos World allowing people to easily share and discover information with others. Notion: quick and simple capture of *things*. Notion is a very powerful tool that involves a lot of complexity and knowledge, which limits their ability to expand into the masses who need a place to write things they want to remember. Twos is focused on speed and simplicity of writing *things* (thoughts, notes, experiences, to-dos, reminders, events) down. Twos World will expand this to share and connect. Apple notes/Google Keep: quick, organized capture of any *thing* (to-dos, notes, reminders, events, memories). People love the simplicity of Apple Notes, but say it is a mess of information. Twos solves this with a system of days and lists which allow users to quickly capture *things* that say organize and are resurfaced based on time and context. You aren't overwhelmed with the amount of notes you have and you can use it for much more than a standard notes app (to-dos, calendar, reminders, journal). Mem: simplicity, use, and structure of *things*. Mem is a hot new note-taking app powered by artificial intelligence. The feedback we have heard is it is too complex and unorganized for basic use. Twos is focused on a clean and simple system for capture and expands on that offer with reminders, to-dos, and eventually a social aspect. Roam: simplicity and use of *things*. Roam is a very powerful outliner and research tool. It is too complex and not aesthetic enough to capture the masses who need to write and remember things. Twos also combines with your calendar and reminders for an all-in-one tool. . Obsidian/Logseq/Workflowy: Simplicity and use cases. These are very powerful outlining and note tools. Too complex and powerful for the basic needs of consumers. Twos also combines to-dos, reminders, and calendars leading to a more useful tool and basic enough for adoption by anyone. Todoist/Things3/TickTick: Any *thing* beyond a to-do. These tools are very useful for task management and are close to the simplicity of Twos. Twos also has notes, calendar, and journal use cases making it a more useful tool for any *thing*. Twos will also expand into the social sharing network which makes it a much more useful and sticky product. Paper/post-its: Accessibility, permanence . The best part of paper and post-its are the ease of capture and the ability to write any *thing* down. However, the difficulty is needing to carry a notebook wherever you go and the inability to quickly find *things* you wrote down. Twos wants to be as close to digital paper as possible, with intelligent features like search, to-do rollover, reminder notifications, etc. Also, you never run out of pages with Twos. . Twitter/Facebook: Half-private / Half-social. These applications are billion-dollar companies with good reason. They brought a new perspective on how we share our lives with our networks. But that's also a big reason that people are growing to resent these applications as well. When a platform is designed exclusively for sharing, people will only share personal updates that paint them in a certain way. When the *things* you are sharing are only related to personal updates, it does not bring us closer together but further apart. We want people to capture *things* that are important to them first, then share them with their networks. . Yelp/Facebook: A place to save the information you find. Yelp is a great application for recommendations - except they tend to be impersonal. Facebook is a great application for personal recommendations, but then that info is stuck in the comments section and are rarely saved. With Twos, people will be able to write recommendations for shows they are watching, cities they've been to, etc. and give users a place to save the *things* they learn from other people. Then they will be able to access that information quickly when they need it, all from the same place.