Team. “Because i'm the customer“. Tell them about the people you've surrounded yourself with, co-founders, and key executives . Product. Figure how much of the “product“ needs to be working at each stage of fundraising. Traction. “Show me you are making progress“ . How much customer passion your product is creating and how many people are loving it each week/month. Business Model. Revenue. Pricing Strategy. Distribution Channels . Market. “How big can your company grow?“ . What is your unique insights about technology, economics, change in market, etc. . What evidence do you have that you can grow this big? How will you do it?