Explain the problem your product / company solves:. In the digital age, people absorb 5x more information than ever before and forget 70% of new things they learn every day. This means we are forgetting more names, recommendations, and memories than ever before. Twos is the quickest place for people to write, remember, and share any *thing.*. Describe your ideal customer:. Busy people that need a quick place to write things down. Moms, Students, Professors, Lawyers, Realtors, Small Business Owners, Entrepreneurs, etc. Our ideal customer is a busy person, who has lists, reminders, notes, to-dos, and events she wants to remember, but is currently spreading things across various applications and paper which causes her to still forget things and feel overwhelmed. Given Twos, she will come to love the simplicity and speed of the system, tells all of her friends, and influences he kids to use it in school and their daily lives. Our ideal customer is a busy person, who has lists, reminders, notes, to-dos, and events they wants to remember, but is currently spreading *things* across many different systems. These systems include various note-taking/task applications, paper/post-its, and even the backs of envelopes, which causes them to forget things and feel overwhelmed. Given Twos, people will come to love the simplicity and speed of the system, tells their network, and influence other people to use it in their daily lives. Explain the market research activities you have conducted in the development of your product/service. User studies, surveys, talking to early adopters, competitive analysis, market research, total addressable market, value propositioning, etc. We have conducted user interviews to understand what tools people currently use and what problems they do and don’t solve, user studies to watch new users use Twos and listen to their feedback, user surveys to understand how much value they receive from twos, how they use twos, and who they believe Twos is best for. We have a Discord community we use to communicate with our early adopters. We have done in-depth research on the competition and market. We have conducted user interviews to understand what tools people currently use and what problems they do and don’t solve along with user studies to watch new users test the product and listen to their feedback. We have also conducted user surveys to understand how much value people receive from Twos, how they use Twos, and who they believe Twos is best for. Lastly we have a Discord community we use to communicate regularly with our early adopters. We have done in-depth research on the competition and market. What do you hope to achieve by participating in the Spartan Incubator Program? Find product market fit, better understand the fundraising process, pro-forma modeling, marketing fundamentals, surveying/testing our product vision, user studies, hands on guidance from seasoned entrepreneurs/investors. We are also excited to learn how to best hire new employees, identify a scalable business model, and establish solid company values. We hope to find product market fit by performing more and better user interviews and user studies, work closer with the students at UT to test how Twos works for students, develop a marketing strategy and nail down our brand and marketing fundamentals, better understand the fundraising process, and receive hands on guidance from seasoned entrepreneurs/investors to help us build a sustainable company. We hope to find product market fit by performing more and better user interviews/studies and work closer with the students at UT to test how Twos works for students. We also look to develop a marketing strategy to nail down our brand and marketing fundamentals, better understand the fundraising process, and receive hands on guidance from seasoned entrepreneurs/investors to help us build a sustainable company. Company Overview. Deck. Business Plan. Business Plan V2. Company video (could be better off with a founder intro video) . https://youtu.be/nb-IS4Ykx3w. List the names & websites (URL) of your top 3 competitors. Mem; https://www.Mem.ai. Notion; https://www.Notion.so. SuperList; https://www.superlist.com/. Evernote; Evernote.com. What is your estimate of the addressable market opportunity? Site the research or websites you used to determine the market opportunity. $22.45B+; https://www.verifiedmarketresearch.com/product/knowledge-management-software-market/. What is you differentiator or competitive advantage? How are you different? Twos is the quickest, easiest, and most organized place for people to capture information. We also plan on launching our half-public/half-private platform of information helping millions of people learn and connect from others. Like a Wikipedia of personal information. Twos is the most simple way to organize *things*. We provide people with a simple system of days, lists, and *things* which allows people to quickly capture and remember any *thing* including reminders, events, notes, to to-dos, journals, and more. Soon, we will expand the platform to be half-private and half-public to allow people to share and learn from others. Describe your pricing strategy:. Currently, we make money with one-time purchases of premium features and customizations. In the future, we plan on adding a subscription tier and building a marketplace for information on the public half of the platform and we will of take a small fee on all transactions. What sales volume is needed to break even and in what time-frame? Roughly ~$6000 in-app purchases or 2,000 subscriptions per month. How will you promote / advertise your product or service? We will partner with social media influencers, sponsor newsletters, integrate with other platforms where people write things down, and by word-of-mouth through viral product features and referral programs. Provide a brief description of your IP. Our IP is mainly in our system of Days, Lists, and Things. Also no company has developed a half-public/half-private information sharing platform which is our ultimate vision for Twos. Our IP includes a trademark on the name Twos and copyrights on the system of days, lists, and things and a few of our slogans like the best place to write things down. If you have created IP, what are your plans for further R&D on your IP? Continue to build features, improve design, and release Twos World. We will continue to test messaging and features in the app that differentiate our product from other markets and competitors. Discuss current users / customers. Twos has ~450 daily active users, ~1,362 weekly active users, and ~3,300 monthly active users. We also have 140 paying customers. Describe your customer / user growth:. 60% user growth month over month on our mobile application and 90% on web so far in 2022. We have also increased our total users over 1000% in the past year. How much capital are you seeking? $750,000. $1,000,000. $500,000. What is your monthly burn rate? How much cash do you have on hand? Monthly burn is about $382 as we currently both work for free and aren’t spending money on marketing. We have $4,200 cash on hand (with the ability to deposit more). Please provide a brief description of your challenges or needs (50 words or less). If you are not sure, say “unsure“. As first-time founders, we rely on the experience of mentors who have seen successful ventures. Identifying initial product-market fit with a product that can help millions is crucial to our success. We also would like to be more certain of our marketing messaging, fundraising path, and when to hire. What are the critical business objectives for the next 3 months? Find product-market fit, raise our pre-seed fundraising, nail down our business model, and begin building the public side of Twos. In general terms what are the business goals for the next year? Launch the public side of Twos, acquire 100,000 daily active users, become a market leader in the personal knowledge management, raise our pre-seed funding round, and reach $10,000 MRR.