We are recommending:. Key Messaging - We launch all our clients with a session that does a deep dive into your audiences, goals and differentiators. Because Twos can be so many things to so many people, we feel that this session will be especially important for us to clearly and concisely tell your story to media (and beyond). Survey - We recommended surveying your current users to find out how they're using Twos. That will help us better tell your story and determine positioning as we move forward. We will want to consider an incentive for those who take the survey, especially during the busy holiday season. PR Outreach - We do still want to pitch your story to targeted local print media, including publications like the Business Observer, Tampa Bay Times and potentially weeklies like Creative Loafing. We'll have a better sense of publications to target once we've done the messaging session. PR outreach includes all pitching, materials development, coordinating, following-up, etc. Targeted Digital PR Campaign - Using the article you already got in Inno, we'll launch a paid digital campaign that targets your key audiences and drives them to the app. We recommend this as a three-month campaign and are ready to get started as soon as possible. Our total budget is $5,500 for professional fees, and $900-1500 for paid ad spend.