Who is your customer persona?. Who is the end user?. Who is the buyer?. What does a day-in-a-life look like for these people?. How much are people paying today? (range?). How much do you think you can charge in the future?. How are you currently getting users / customers? (what customer acq channel(s)?). How do you think you will get users / customers in the future?. How much does it cost you currently to get a user? And in which channel?. How much does your solution/product cost (COGs)?. How much will it cost in the future?. Why do people buy / use your solution?. What is the sales cycle to-date?. How does the product team interact with current and potential customers? If so, how and how often?