Every behavior has a surface level craving and a deeper, underlying motive.. Conserve energy. Obtain food and water. Find love and reproduce. Connect and bond with others. Win social acceptance and approval. Reduce uncertainty. Achieve status and prestige. A craving is just a specific manifestation of a deeper underlying motive. Twos needs to latch onto an underlying motive of human nature. Reduce uncertainty. Your habits are modern-day solutions to ancient desires. Your current habits are not necessarily the best way to solve the problems you face; they are just methods you learned to use. Once you associate a solution with the problem you need to solve, you will keep coming back to it. Every time you perceive a cue, your brain runs a simulation and makes a prediction about what to do in the next moment. Cue: You see that the traffic light turned green. Prediction: If I step on the gas, i'll make it safely through the intersection and get closer to my destination, so I should step on the gas. You see a cue, categorize it based on past experience, and determine the appropriate response.. Every action is preceded by a prediction. Life feels reactive, but it is actually predictive. You are endlessly predicting what will happen in the next moment. Our behavior is heavily dependent on how we interpret events will effect us. The cause of your habits is actually the prediction that precedes them and these predictions lead to a feeling. A craving is the sense that something is missing. It is the desire to change your internal state. This gap between your current state and your desired state provides a reason to act. Event the tiniest action is tinged with the motivation to feel differently. You can make hard habits more attractive if you can learn to associate them with a positive experience. From: I have to wake up early for work. To: I get to wake up early for work. Many people associate exercise with being a challenging task that drains energy and wears you down. You can just as easily associate it with time to build energy and get fast. Saving money increases you purchasing power next month. To take it a step further you can create motivation rituals. Associate your habits with something you enjoy and use that cue wehe. Athletes use pre-game rituals to help them get into game-mode. Authors put in headphones to help them focus. Find something that makes you truly happy and then create a short routine that you perform every time before you do the things you love. Like taking three deep breaths and smile. Then perform this routine whenever you need it. Once a habit has been built, the cue can prompt a craving, even if it has little to do with the situation. The key to finding and fixing the causes of your bad habits is to reframe the associations you have about them.