It should just be your face before you start typing “Call Joe“. Confusing otherwise. “The simple act of writing things down helps you remember“. Add the word simple and it would be nice if we could find a quote or validation that this is true. Even though we know it is. Explain the reason you make lists by saying “forgetting items you want to pick up from the store is such a pain, and having to go back out is NOT an option“ or something. I really like your search of the grocery list. I think you need to spend a little more time explaining what “you can see all of your to-dos“ in the side menu. Doesn't immediately click and you move on too fast. What will we receive a notification for? “A notification from Twos reminding you of the thing you wrote down“. Do we want to show the move to reminder prompt? Pretty unique and sick!