Beauty. We believe that NATURE is the best beauty ARTIST of all.. This is why AVEDA™ continually strives to increase the use of naturally derived ingredients.. Wellness. We trust in the connection between Wellness and Beauty, which is why we provide an environment of relaxation and pampering; offering rituals and aromas that feed your senses and replenish your soul.. Art. Art and Science; where Beauty meets Nature. Our Stylists, Colorists and Barbers are the perfect balance between talent, creativity, experience and education.. Hair is art, hair is a canvas.... Environment. “Our mission at AVEDA™ is to care for the world we live in, from the products we make to the ways in which we give back to society. At AVEDA™, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.“ - Horst Rechelbacher, Founder. Fashion. Every September and February, AVEDA™ Artists head to New York City to work backstage at New York Fashion Week, creating hair and makeup looks that bring the designers’ visions to life on the runways.