📚 Microstyle (2011 Book)
by johnataylor · 31 things on Twos
- Author: Christopher Johnson
- Subtitle: The Art of Writing Little
- Rating: ⭐️ ⭐️ ⭐️
- Started: May 5, 2023
- Finished: May 5, 2023
- Amazon URL: https://amzn.to/41a9E5F
- Book Summary of Microstyle (2011 Book)
- Key Idea: The Expressive Enconomy
- 3 Point Overview:
- Be Clear
- Keep it Simple
- Evoke Conversation
- 3 Key Impressions:
- The search for relevance is paramount
- Sometimes, simply being clear is much more effective than being clever
- Remember the old adage: "Don't bury the lead."
- 1 Primary Impact:
- We now live in an age that requires economy of communication (e.g. the expressive economy).
- 3 Tweetable Quotes:
- "This is the age of the Incredible Shrinking Message."
- "We all need to think pragmatically about communication, to understand what reaches us and how we can reach others."
- ". . . Sensory appeals are a common feature of microstyles.
- Summary + Notes:
- Microstyle is a field guide for conducting concise messaages, creating your own microvoice, and using the proven techniques of copywriters now that brand communication has been democratized, moving from the domanin of professional wordsmiths into the realm of the general public.
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- We are part of the "verbal attention economy."
- "The attention economy affects verbal communication."
- The VAC (verbal attention economy) "changes our experience of reading," but this realization may eclipse a more important change: "the seismic shift in the way we write."
- "Twitter, with its 140 character limit . . . is a breeding ground for the rebirth of repartee and of the aphorism and epigram." -- Tim O'Reilly