Feb 2025 Twosletter ✌️
by Parker · 42 things on Twos
- “A Life-Changing App for ADHD and Beyond.”
- Our mission: Help people live more organized, productive, and memorable lives
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- KPIs & Big Wins
- 2,238 daily active users, -10% MoM
- 849,059 things written down (user activity), +10% MoM
- 214,121 lists created, +42% MoM
- 28% new user weekly retention, -2% MoM
- 43 new subscribers, +20% MoM
- Product
- Released Twos Wrapped 2024 (6.6M things in 2024, a 24% increase)
- Improved Chrome extension for adding to lists, highlighting text, and dark mode
- Auto-tagging for email, text, siri, chrome, and whatsapp integrations
- Updated our onboarding towards PALs (our new aha moment)
- Released PALs to all users
- Marketing
- Updated our landing page for PALs
- Updated our App Store presence
- SEO improvements to our website
- Started testing Google Ads
- AI Productivity with Personal Active Lists (PALS) | Twos Talk Podcast S3 E1 - YouTube
- 5 pieces of earned media
- Apps I am going to use in 2025 - YouTube
- 15 Best Note-Taking Apps for 2025 (That Aren't Notion or Obsidian) - YouTube
- PKM Weekly — 2025–01–19“ by Ed Nico on Medium
- Twos tour and new web clipper - YouTube
- TWOS APP : Test & Review in 2024 (Is this reliable? Benefits, Cons, Score..) - YouTube
- Business
- Early conversations with investors
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- February product roadmap
- ✓ Simplify views and actions in Twos
- Add payments to web and desktop
- ✓ User studies for the updated onboarding
- Improve website architecture for speed
- ✓ Start experimenting on Chat with Twos
- February marketing plan
- Preparing for PALs full release on ProductHunt
- Traditional marketing experiments
- Testing with influencers
- Writing blogs and making videos
- Thank you for reading,
Twos Guys ✌️