Business plan template
by Sierras · 54 things on Twos
- Sourced from Forbes
- Business Name Here
- Craft a vision or mission statement about your business that answers the following questions:
- What does your business do?
- Where does this happen?
- Who does your business benefit?
- Why would potential customers care?
- How do your products/services outshine the competition?
- List your business's products/services, and include a statement of how each one solves a problem for target customers.
- Describe your ideal customer and explore a potential broader audience for your products/services.
- Select the revenue streams your business will use to make money, and the sales channels and marketing vehicles that will connect you to customers:
- Revenue streams:
- Product sales
- Affiliate income
- Advertising income
- E-book sales
- Video income
- Webinars and online classes
- Members-only content
- Franchise
- Other
- Direct sales channels:
- Mobile point-of-sale
- Brick-and-mortar location
- E-commerce platform
- Social media channels
- Sales representatives
- Other
- Marketing vehicles:
- Blog content
- Landing page sales funnels
- Social media
- Video content
- Free downloadable content
- Paid online advertising
- Email and/or SMS marketing
- Customer loyalty programs
- Radio
- Television
- Newspaper
- Magazine
- Direct mail
- Doorhanger flyer distribution
- Event and team sponsorships
- Other
- Detail the structure and operational overview for your business, including:
- Business structure
- Permits
- Education or certifications
- Roles and responsibilities
- Standard operating procedures
- Supply chain
- Create a cost forecast. List estimated startup costs, ongoing costs, and identify potential suppliers.
- Create a profit forecast. Estimate retail prices for your products/services, then subtract the cost of providing each product/service to estimate its profits.