Dec 2023 Twosletter ✌️
by Parker · 45 things on Twos
- “I LOVE Twos! I’ve tried every possible task manager, to-do app, project manager, digital notebook, and pen and paper, but Twos wins hands down. This is THE app that replaces all.” - Cindy Lee
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- Quick *thing* from the Twos Guys
- Many people, like Cindy, continue to share their life-changing experiences using Twos. While it may seem like a simple idea, the new technology behind writing *things* down is helping people live more calm, connected, and memorable lives. As we slowly improve our messaging, Twos' success feels inevitable. We appreciate all of your support along the way. Happy Twosday ✌️
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- KPIs & big wins
- 25% new user weekly retention, +3% MoM
- 1039 daily active users (-34), -3.17% MoM
- 2920 weekly active users (-159), -5.16% MoM
- Why we're excited
- Great feedback on the new design + a jump in retention
- New "Save list" experience is improving product "virality"
- Increased search speed by 700%
- Better results from social content + influencer reach outs
- Other product improvements
- Receive updates from saved lists
- Ran our first A/B test for the week bar
- Added reporting users to increase safety
- Reschedule reminders when moving *things*
- Added Intercom on web
- Marketing initiatives
- Ran a Thanksgiving recipe list contest
- Presented to a University of Southern California design class
- Consistently posting Twos Guys social content
- Updated our merch store
- 6 pieces of earned media
- Twos: A Simplicity-Centric Note-Taking and Task Management App | The App Advocate
- Apps that have made me more productive - YouTube
- Twos — The free app that is exactly what I need | by Effective Faith | Nov, 2023 | Medium
- Revealing My Top App: You’ve Probably Never Heard of the Second One | by Aryan Zaveri | Nov, 2023 | Medium
- A Different Daily Workflow — Using Twos and Bear | by Amanda Mae | ILLUMINATION | Nov, 2023 | Medium
- Twos App: Write Down Your Notes And To-Do List | by Soubhagya Sahu | Productivityside | Oct, 2023 | Medium
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- December product roadmap
- ✓ Onboarding improvements
- Coin rewards improvements
- ✓ Android widget
- Wrapped 2023
- December marketing plan
- ✓ Billboard in Times Square with Brex
- Christmas list contest
- Consistent message across platforms (X, Reddit, etc.)
- Collaborating with influencers and journalists
- More Twos Guys content
- Thank you for reading,
Twos Guys ✌️