How to Grow An Audience in 2024 - Ali Abdaal
by Joe · 20 things on Twos
- The concept of "Niche" is very important
- Identify your target audience and the value that can be offered to them
- What are all the different content buckets of ideas?
- Figure out what blogs/videos are performing well for that niche
- Figure out your unfair advantage
- How do I add value to people I am comfortable I can add value to
- Who are the 10% of people I can "eliminate the path" for
- The 80/20 rule for content comes down to thumbnail and title, then hook and structure.
- "Viral replication" is a technique where one can replicate the title and thumbnail of other successful content in your own style.
- Having a good hook (the first 30-seconds) and structure (3-parts) for your video is also very important so that people will watch for longer.
- Content creation can be systemized
- "I only write when inspiration strikes, luckily inspiration strikes at 9am every morning"
- It takes nearly 2-years of posting a video once a week to even become remotely good
- You can't not put in the work
- It's going to start off feeling like a really heavy lift
- If you push through that pain, start using templates and systems, and hire people to do the work you don't want to do, you can create content and scale
- The E Myth
- What is the system I would follow to franchise out my content creation
- Full video