The great YouTube checklist of 2023
by Parker · 10 things on Twos
- Immediately confirm that this is the video you clicked on and the packaging is not clickbait
- Introduce new narratives and unclosed loops
- Unclosed loop: open a story arc that makes the audience want to get the answer
- Set the right expectation
- Whatever you put in the intro is what you want the audience to believe is coming for the rest of the video
- Tone, pace, funny, serious, etc.
- Establish singularity
- Explain or show why your video and point of view are unique
- How to craft the perfect YouTube intro - YouTube