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The 10X Rule by Grant Cardone summary

The 10X Rule by Grant Cardone summary

by Parker · 78 things on Twos

The 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets
Plan
The ability to estimate the right amount of effort necessary for you—and your team—to achieve a goal is a required component for success
Execute/Action
I have approached all my business enterprises with massive action; that has been the single biggest determining factor in any success I have created
You never do what others do. You must be willing to do what they won't do—and even take actions that you might deem "unreasonable"
Regardless of the goal you are striving to accomplish, you will be required to think differently, embrace a die-hard level of commitment, and take massive amounts of action at 10 times the levels you think necessary—followed by more actions
It always takes more than what people calculate
The more action you take, the better you chances are of getting "lucky."
If you are not creating new problems for yourself, then you aren't taking enough action
You can't ever hit it out of the park if you don't initially make contact and swing for the fences, and you will never hit it big if you don't discipline yourself to be all in when you don't take action
I may regret my performance—but at least I won't regret not taking a shot
Be different/Change
In order to get to the next level of whatever you're doing, you must think and act in a wildly different way than you previously have been
Established through longevity
When you correctly estimate the effort necessary, you will assume the appropriate posture. The marketplace will sense by your actions that you are a force to be reckoned with and are not going away—and it will begin to respond accordingly
Never underestimate how much activity it takes to be noticed and to maintain attention in your space
You have to keep showing up over and over and make it obvious that you are not going away
Real success is measured by longevity
Step up, rather than target less
When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams
The idea of changing targets to make everyone feel good will lead to a further weakening of morale, hope, expectations, and skills, and everyone will start assigning reasons—better known as excuses—as to why the team is unable to attain its targets
Never reduce a target. Instead, increase actions
A great manager will push a person to do more at the risk of coming up short, not target less
Big goals
To maintain your enthusiasm, you have to make your goals substantial enough that they keep your attention
Word your goals as though you've already accomplished them
Write down your goals every day
Choose objectives that are just out of reach
Grand claims, over-commitment, and extreme promises will immediately separate you from the masses—and therefore force you to deliver at 10X levels
Trust that creativity follows commitment
Importance of being seen
It’s better to suck and be seen than not to be seen at all
Your only problem is obscurity, not talent. In order for the endeavor you’ve chosen to work out for you, you have to make constant, relentless effort
When you are setting a goal, be sure you are clear about what you want it for, and then tie it to a greater purpose
If you don't know me, then it doesn't matter how good my product is or how low my price is
Increasing customers is the right target
There are 6.8 billion people on this planet, and most of them need some kind of help
Customer satisfaction cannot exist without a customer first
Emerging organizations first need people to know about them, then do everything they can to make them happy
Live to your potential
If you don't consider it your duty to live up to your potential, then you simply won't
Rid yourself of everything that is average including the advice you get and the friends you keep
The most valuable chips you have are your mindset, actions, persistence, and creativity
There are certain things in life that have limits, but you don't unless you impose limits on yourself
There is no limit on how many times you can continue to take action. You can fail or succeed as many times as you want and then do it over and over again
No competition
Competing with others limits a person's ability to think creatively because he or she is constantly watching what someone else is doing
The message you want to send to the marketplace is, "No one can keep up with me. I'm not going away. I am not a competitor. I am the space."
The best way to quit worrying about competition and uncertainty is to build a fire so large and so hot that everyone in the world—even your competition—comes to sit by your fire for warmth
Be obsessed
You have to follow up every action with an obsession to see it through to success
If your ideas do not excessively preoccupy your own thoughts, then how can you ever expect them to preoccupy the thoughts of others?
Children are a wonderful example of inherent obsession. They are almost instantly fixated with any task they encounter—learning, mimicking, discovering, playing, and utilizing their full energy for whatever captures their interest
Become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted
Embrace fear
Fear is a sign that you are doing what’s needed to move in the right direction
If you aren’t experiencing fear, you’re probably not doing enough of the right things
Most of the time, what you fear doesn’t even occur
Emotions are wildly overrated—and the scapegoat many people use for their failure to act
Adults have their own "boogeymen"—the unknown, rejection, failure, success, so on
If you're afraid to call on a client, then it's a sign that you should call that client. Fear of speaking with the boss is an indication that you should march into his office and ask for a moment of his time. Fear of requesting the client's business means that you must ask for the business—and then keep asking
The time is always now—and when you experience fear, it's a sign that the best time to take action is at that very moment
Refuse to feed your fear with time. It will only grow stronger
Taking massive action quickly and repeatedly will ensure that you appear fearless in the marketplace
Successful people embrace fear and discomfort
Block out the haters
Criticism precedes admiration
Keep pouring on the success, and sooner or later, the very same people who were putting you down will be admiring you for what you have done
People feel the need to criticize other peoples' ventures as a way to justify giving up on their own
Responsibility > excuses
It’s impossible to do something positive when you are spending your time making exuses
It is impossible to take big actions if you don’t take responsibility
Excuses are never the reason for why you did or didn't do something. They're just a revision of the facts that you make up in order to help yourself feel better about what happened (or didn't)
Excuses are for people who refuse to take responsibility for their life and how it turns out
Only getting to the real reason behind the excuses can change your situation
Commit to never using excuses for anything
Engaging in self-pity and excuse making are signs that someone has an extremely minimal degree of responsibility