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The 10X Rule by Grant Cardone

The 10X Rule by Grant Cardone

by Parker · 191 things on Twos

The only difference between success and failure
Introduction
The 10X Rule is a discipline—not an education, gift, talent, or good fortune
It takes the same amount of energy to have a great marriage as it does an average one, just as it takes the same amount of energy and effort to make $10 million as it does $10,000
The ability to estimate the right amount of effort necessary for you—and your team—to achieve a goal is a required component for success
Everyone knows how important it is to set goals; however, most people fail to do so because they underestimate the amount of action necessary to accomplish that goal
Setting the right targets, estimating the mandatory effort, and operating at the right level of action(s) are the only things that will guarantee success
Chapter 1: What is the 10X Rule?
The 10X Rule is based on understanding how much effort and thought are required to get anything done successfully
The one thing that was most consistent with any success I've achieved was that I always put forth 10 times the amount of activity that others did
I have approached all my business enterprises with massive action; that has been the single biggest determining factor in any success I have created
In order to get to the next level of whatever you're doing, you must think and act in a wildly different way than you previously have been
Your thoughts and actions are the reasons why you are where you are right now
Success is the degree or measure of attaining some desired object or end
For things to be maintained, they require attention and action
Regardless of the goal you are striving to accomplish, you will be required to think differently, embrace a die-hard level of commitment, and take massive amounts of action at 10 times the levels you think necessary—followed by more actions
Almost every problem people face in their careers and other aspects of their lives—such as failed diets, marriages, and financial problems—are all the result of not taking enough action
The 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets
You never do what others do. You must be willing to do what they won't do—and even take actions that you might deem "unreasonable"
Mistakes people make when setting out to achieve goals:
Mistargeting by setting objectives that are too low and don't allow for enough correct motivation
Severely underestimating what it will take in terms of actions, resources, money, and energy to accomplish the target
Spending too much time competing and not enough time dominating their sector
Underestimating the amount of adversity they will need to overcome in order to actually attain their desired goal
Succeed means to turn out well or to attain a desired object or end
Success is an accumulation of events turning out well or desired outcomes being achieved
It feels like work to most people because the payoff is not substantial enough and doesn't yield an adequate victory to feel like something that isn't "work"
Your focus should be on the kind of success that builds upon itself—that which is perpetual and doesn't happen only one time
A person who limits his or her potential success will limit what he or she will do to create it and keep it
The subject of acquirement—the goal or target—doesn't matter as much as the mind-set and actions that are mandatory to accomplish 10X goals
The 10X Rule is about what you have to think and do to get to a point 10 times more gratifying than you have ever imagined
Chapter 2: Why the 10X Rule Is Vital
When you correctly estimate the effort necessary, you will assume the appropriate posture. The marketplace will sense by your actions that you are a force to be reckoned with and are not going away—and it will begin to respond accordingly
It always takes more than what people calculate
A great manager will push a person to do more at the risk of coming up short, not target less
The idea of changing targets to make everyone feel good will lead to a further weakening of morale, hope, expectations, and skills, and everyone will start assigning reasons—better known as excuses—as to why the team is unable to attain its targets
Never reduce a target. Instead, increase actions
When you start rethinking your targets, making up excuses, and letting yourself off the hook, you are giving up on your dreams
Any target attacked with the right actions in the right amounts with persistence is attainable
Your potential customers are not as enthusiastic about this project—because they don’t even know about it yet
Tackle your project with the 10X Rule—like your life depends on it. Manage every action as though you have a camera on you every step of the way. Pretend you’re being recorded as a model by which your children and grandchildren will learn how to succeed in life. Attack everything with the ferociousness of a champion athlete who is getting his last opportunity to claim his pages in the history books. And always remember to follow through completely
Success does not merely "happen." It is the result of relentless, proper actions taken over time
The more action you take, the better you chances are of getting "lucky."
Chapter 3: What Is Success?
Without continued growth, any entity—be it a corporation, dream, or even an entire race—would cease to exist
Disaster occurs when expansion doesn't continue
Chapter 4: Success Is Your Duty
Ask yourself how close you are to your full capability
If you don't consider it your duty to live up to your potential, then you simply won't
Success comes about as a result of mental and spiritual claims to own it, followed by taking necessary actions over time until it is acquired
Chapter 5: There Is No Shortage of Success
You can have as much success as you want, and so can I—and your achievement does not prevent or limit my ability to achieve
One of the reasons why it's difficult to discuss politics or religion with people is because exchanges about both tend to suggest a shortage
Chapter 6: Assume Control for Everything
It is impossible to take big actions if you don’t take responsibility
It’s impossible to do something positive when you are spending your time making exuses
Assume control and increase responsibility by adopting the position that you make all things happens
Don’t be a little bitch
Chapter 7: Four Degrees of Action
The more action you take, the better your chances are of getting a break
There are no shortcuts
Do nothing
Retreat
Take normal levels of action
Take massive action
It’s better to suck and be seen than not to be seen at all
Your only problem is obscurity, not talent. In order for the endeavor you’ve chosen to work out for you, you have to make constant, relentless effort
Chapter 8: Average Is a Failing Formula
Rid yourself of everything that is average including the advice you get and friends you keep
Chapter 9: 10X Goals
To maintain your enthusiasm, you have to make your goals substantial enough that they keep your attention
Write down your goals every day
Choose objectives that are just out of reach
Word your goals as though you've already accomplished them
When you are setting a goal, be sure you are clear about what you want it for, and then tie it to a greater purpose
Ask yourself whether the goals you have set are equal. to your potential
You are setting these goals for you—not for anyone else
Anything is possible
You have much more potential than you realize
Success is your duty, obligation, and responsibility
There is no shortage of success
Regardless of the size of the goal, it will require work
Chapter 10: Competition Is for Sissies
One of the greatest lies perpetuated by mankind is the idea that competition is good
In the business world, you always want to be in a position to dominate—not compete
Competing with others limits a person's ability to think creatively because he or she is constantly watching what someone else is doing
The first step is to decide to dominate. Then the best way to dominate is to do what others refuse to do. Do what they will not do
The message you want to send to the marketplace is, "No one can keep up with me. I'm not going away. I am not a competitor. I am the space."
Never underestimate how much activity it takes to be noticed and to maintain attention in your space
You have to keep showing up over and over and make it obvious that you are not going away
Their average think and actions are simply failing them
Chapter 11: Breaking Out of the Middle Class
No notes
Chapter 12: Obsession Isn't a Disease; It's a Gift
You have to follow up every action with an obsession to see it through to success
If your ideas do not excessively preoccupy your own thoughts, then how can you ever expect them to preoccupy the thoughts of others?
Children are a wonderful example of inherent obsession. They are almost instantly fixated with any task they encounter—learning, mimicking, discovering, playing, and utilizing their full energy for whatever captures their interest
Become obsessed about the things you want; otherwise, you are going to spend a lifetime being obsessed with making up excuses as to why you didn't get the life you wanted
Why do people have to turn a passion for excellence and an obsession to succeed into something negative?
Chapter 13: Go "All In" and Overcommit
The most valuable chips you have are your mind-set, actions, persistence, and creativity
You can't ever hit it out of the park if you don't initially make contact and swing for the fences, and you will never hit it big if you don't discipline yourself to be all in when you don't take action
There are certain things in life that have limits, but you don't unless you impose limits on yourself
There is no limit on how many times you can continue to take action. You can fail or succeed as many times as you want and then do it over and over again
Grand claims, overcommitment, and extreme promises will immediately separate you from the masses—and therefore force you to deliver at 10X levels
If you are not creating new problems for yourself, then you aren't taking enough action
Chapter 14: Expand—Never Contract
Expand while everyone else is contracting
Chapter 15: Bun the Place Down
Your fire has to continue to be stoked, and that means more wood, more fuel, and in your care, more actions
Be wary of those who suggest you have "done enough" or who advise you to take a rest or vacation
"Only the paranoid survive." - Andy Grove, Intel CEO
The best way to quit worrying about competition and uncertainty is to build a fire so large and so hot that everyone in the world—even your competition—comes to sit by your fire for warmth
Look at the big players on this planet. None of them ever "runs out" of energy, effort, people, ideas, or resources
If you don't know me, then it doesn't matter how good my product is or how low my price is
Chapter 16: Fear Is the Great Indicator
If you aren’t experiencing fear, you’re probably not doing enough of the right things
Fear is a sign that you are doing what’s needed to move in the right direction
Most of the time, what you fear doesn’t even occur
Fear = false events appearing real
Fear is provoked by emotions, not rational thinking
Emotions are wildly overrated—and the scapegoat many people use for their failure to act
Adults have their own "boogeymen"—the unknown, rejection, failure, success, so on
If you're afraid to call on a client, then it's a sign that you should call that client. Fear of speaking with the boss is an indication that you should march into his office and ask for a moment of his time. Fear of requesting the client's business means that you must ask for the business—and then keep asking
Nothing happens without action
The time is always now—and when you experience fear, it's a sign that the best time to take action is at that very moment
Refuse to feed your fear with time. It will only grow stronger
Taking massive action quickly and repeatedly will ensure that you appear fearless in the marketplace
Chapter 17: The Myth of Time Management
An imbalance is always going to occur when you don't do enough with the time you have
Your family should be the reason why you want to succeed
Happiness, security, confidence, and fulfillment come from utilizing your gifts and energy to achieve whatever you've decided is success for you
Chapter 18: Criticism Is a Sign of Success
Criticism precedes admiration
Keep pouring on the success, and sooner or later, the very same people who were putting you down will be admiring you for what you have done
Chapter 19: Customer Satisfaction Is the Wrong Target
Increasing customers is the right target
I seek out clients who are qualified to do business with us. I then attend to that individual or company until they agree to hire me, knowing that until they get my product or service, they can’t be satisfied
Emerging organizations first need people to know about them, then do everything they can to make them happy
Customer satisfaction cannot exist without a customer first
Chapter 20: Omnipresent
The things that are assigned the most value on this planet are believed to be available everywhere
You’re name is your most important asset. People can take everything away from you—but they can’t take your name
There are 6.8 billion people on this planet, and most of them need some kind of help
The best revenge is massive success
Real success is measured by longevity
Chapter 21: Excuses
Excuses are never the reason for why you did or didn't do something. They're just a revision of the facts that you make up in order to help yourself feel better about what happened (or didn't)
Only getting to the real reason behind the excuses can change your situation
Excuses are for people who refuse to take responsibility for their life and how it turns out
Slaves and victims make excuses—and will forever be destined to having leftovers and others' scraps
Excuses don't improve your condition
Engaging in self-pity and excuse making are signs that someone has an extremely minimal degree of responsibility
Anything that is plentiful has very little worth. Excuses are one item that people seem to have an almost endless supply of
Commit to never using excuses for anything
You cannot allow yourself, your team, your family, or anyone in your organization to use another excuse as a reason why something didn't come to fruition
"If it is to be, it is up to me."
Chapter 22: Successful or Unsuccessful?
Common qualities, personality traits, and habits that make successful people successful
32 traits and habits of successful people
Chapter 23: Getting Started with 10X
Act now and then keep acting with the knowledge that enough actions taken now will create the future
Whatever—or whoever—drives you, go get it now—and quit being reasonable with yourself
When I get involved in something, I am completely unreasonable with the actions I take until I get the results I want. I don't make excuses for myself, nor do I let others make excuses
Now means now—not a minute from now
Make your list of goals, then a list of actions that will propel you in that direction. Then—without overthinking it—start taking those actions
Do not reduce your goals as you write them
Do not get lost in the details of how to accomplish them at this point
Ask yourself, "What actions can I take today to move me toward these goals?"
Take whatever actions you come up with—regardless of what they are or how you feel
Do not prematurely value the outcome of your actions
Go back each day and review the list
I would look again and again at what I had to do to accomplish that goal and then do it—regardless of whether I was scared or comfortable
Successful people embrace fear and discomfort
The most successful expand while others get smaller. They take risks while others conserve
I knew it wasn't just good for me but that the world needed to know a new way of doing things
It wasn't just an issue of personal success; it was about being on a mission to help
The goal has to be more valuable than the risk—or you have determined the wrong target
When you keep pushing forward, something will result
Your only real problem is obscurity
Fear is an indicator that you are moving in the right direction
Trust that creativity follows commitment
I may regret my performance—but at least I won't regret not taking a shot
Stay focused on the future, be unreasonable about it, continue to add wood, and don't focus on what people say has been done, can be done, or is possible
People are so caught up in their own negativity and losses that they give up on creating the future they want
People feel the need to criticize other peoples' ventures as a way to justify giving up on their own
Never regard the impossible; instead, stay focused on what you can do to make the supposedly impossible possible
No economy, not matter how bad, can hold down a goal that is followed by enough action
Make you fire so big and so hot that others will have no choice but to sit around it in amazement
Taking massive actions consistently and persistently and then following it up with more fourth-degree actions are the only ways to guarantee the success you desire
Success is not a choice or an option; it's your duty to operate at the right level of thoughts and actions