May 2023 Twosletter ✌️
by Parker · 53 things on Twos
- “[Twos] is the only app I look forward to using every day.” - Neil
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- From April 2023…
- KPIs + big wins
- -123 daily active users (784), -13.56% MoM
- 16% new user weekly retention, -2% MoM
- Held our 3rd board of advisors meeting
- Hired an intern from the University of Tampa
- What’s moving the needle (both directions)
- Poor marketing/targeting/positioning reached and converted fewer users
- Medium reads (6.7k) + followers (5.98k, +531)
- Discord community engagement + members: 938 (+64)
- Twitter conversion + followers: 1,041 (+28)
- YouTube conversion + followers: 1,104 (+75)
- Product
- Added toggled headers
- Released new designs from SumTech
- Improved in-app notifications
- Added badges and streaks
- Added focus timer (premium feature)
- Marketing
- Posted short-form video content
- Conducted community testimonial interviews for upcoming marketing campaign
- Experimented with first paid influencer collab
- Hosted "How Twos" Webinar 3
- Released new merch
- 6 pieces of earned media from Twos users
- Twos: A Tool for Everyone by John Taylor
- The Twos App Is Now My Favorite Choice for My Daily Journal by Scot Kruegar
- How I Plan the Week Ahead with Twos and a Piece of Paper by Nicola Fisher
- Twos App Is the App You Need to Organize Your Daily Life by Scot Krueger
- Why I love using Twos by Working Efficiency
- Using Twos to organize my day by Minimlr
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- Coming up in May 2023...
- Product
- ✓ Set up a dashboard to track marketing experiments
- ✓ Update onboarding and profile setup
- Release Twitter bot to auto-generate lists
- Add remember button for memories and memorize feature
- Improve iOS widget
- ✓ Release the Android app out of beta
- Add list templates
- Marketing
- ✓ Test messages with ads
- Produce short-form video content
- Establish relationships with productivity influencers
- ✓ Run user testimonial marketing campaign
- ✓ Create an evergreen marketing video
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- Thank you for reading,
- Twos Guys ✌️