Apr 2023 Twosletter ✌️
by Parker · 52 things on Twos
- “Fantastic app. [Twos] fits my needs perfectly. Give it a try - you will love it ❤️” - Moe150
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- From March 2023…
- KPIs + big wins
- +87 daily active users (907), +10.61% MoM
- 18% new user weekly retention, +0% MoM
- Twos Guys viral videos (732k views, 124k likes, 8.4k shares)
- Continued organic growth with a $0 ad budget
- What’s moving the needle
- Viral video on Instagram + ripple effects
- Shoutouts by influencers with large audiences
- Discord community engagement + members: 874 (+69)
- Medium reads (3k) + followers (5.51k, +230)
- Twitter conversion + followers: 1,013 (+87)
- YouTube conversion + followers: 1,029 (+99)
- Product
- Added bottom navigation bar
- Improved Android performance
- Improved multi-word search
- Improved Twos World
- Added custom colors for bookmarks, tags, and highlights
- Added following and followers
- Fundraising
- Met with potential investors
- Marketing
- Viral video reached 663k views and 123k likes
- Launched onboarding email campaign
- Mentioned by David Pierce's post on The Verge
- 5 pieces of earned media from March '23
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- Coming up in April 2023...
- Product
- ✓ New designs from SumTech
- ✓ In-app notification improvements
- Android payments
- Widget improvements
- Photo improvements
- ✓ Adding badges and streaks
- Fundraising
- ✓ Exploring a small round
- Marketing
- ✓ Short-form video content
- ✓ "How Twos" Webinar 3
- ✓ Experimenting with first paid influencer collab
- ✓ Releasing new merch (sneak peek below)
- ✓ Conducting community testimonial interviews
- Testing messages with ads
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- Thank you for reading,
- Twos Guys ✌️