12/28/22 - Sam + Twos Joe Call Follow-Up 2
by Joe · 28 things on Twos
- Sam's birthday falls on Thanksgiving every couple of years
- Last time we spoke we prepared four months of different projects...
- Influencers
- Highest pitfall because of hard costs
- UGC
- Which is best created by people who are engaged with the app
- Content calendar/consulting for TwosJoe
- Where we will be able to make the most bang for our buck and where we probably want to start
- Get the data and the content schedule and tell you why things are working or not working
- The biggest pain point for creators is having to post on their accounts and their followers all saying "lol get that bag!"
- Innovo is a TikTok Brand Partner which gives them special analytics, permissions, and more.
- Clicking the link in bio is a hack around getting people to search for it
- You can only add a link to your bio if you have over 1000 followers :/
- $0.70 - $2.00 is a typical cost per install
- We typically try to avoid it
- The goal would be you moving along side with us
- It's impossible to be hip to everything that is going on and running your business
- This is not a scapegoat for you not doing your work, this is just a trainer
- We are better informed and in it every day and able to give you the insights you need
- "Why the fuck would you want to spend your whole day ideating content"
- I will get with Matt and try to come up with a proposal that is as close to $1000 per month with the added incentives
- Define what the DAU bonus looks like
- Determine what equity consideration we would be willing to divulge
- Joe's note: Sam seems to be on the exact same wavelength as me. He understands the position we are in as founders and believes they can be a valuable resource to our growth.
- My expectation is a proposal for 6 months of work for $6,000 for two calls a week related to content scheduling, data analytics, trend analysis, and other growth hacks.
- I'm still not particularly sold and he will be giving me at least another two weeks of daily posting to experiment internally - but it is absolutely a conversation to be had.
- Discussion with TwosVC about what to do with Innovo