Proposal for Lexie
by Joe · 50 things on Twos
- Goal: Use short form video content to get in the hands of as many users as possible
- 1,000 DAU by EOY
- 10,000 DAU by April '23
- 50,000 DAU by October '23
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- We feel pretty confident that short-form video content is a new frontier of advertising. So putting time/money/and other resources into making it as effective and consistent as possible
- Instead of spending money on paid advertising, we want to explore making content as one of our primary costs of doing business
- As inexpensively as possible ;)
- Ultimately a lot of this job can be done with a mentality shift (Twos Joe)
- Not getting bogged down by day-to-day emails, pointless meetings, social media optimization, etc.
- Becoming Joey Content all day every day.
- In order to accomplish that, I would have to be very deliberate about making that my main position and tackling new content every day
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- Ranking of value to us:
- Daily active user
- Weekly active user
- Monthly active user
- Sign-up
- Follower on social media
- Download
- The role we're looking to fill is someone who is exclusively focused on how to acquire one of the 6 KPIs above via...
- Social media/content strategy
- Paying attention to trends
- Sounds
- Other companies that are running successful campaigns
- Hooks to use
- Call to action at the end of the video
- Content planning/scheduling
- When to post what
- How much time/resources to put into each video
- What resources will we need?
- Videographer, ring light, costumes?
- Editing/edit strategy
- Something we could do internally, but best practices would certainly be helpful
- Currently using what TikTok offers in app/cap cut
- What method of filming should we be using?
- On TikTok? On camera roll?
- Can we download the tiktok and post it on other channels?
- Does the quality suffer aka the algorithm push it down
- Attentiveness to each algorithm to the best of our ability
- When to post
- How long each video should be
- How to play into the algorithm to the best of our ability
- IDEALLY: Someone who will help us find a niche of people to begin engaging with, find collaboration opportunities, comment on other people's posts, etc.
- Compensation can be considered in one of three ways:
- Fixed weekly rate that has no ties to performance and therefore will be pretty low
- Incentive based compensation where we put a number on each KPI and track the growth from the start of our engagement and pay on schedule that makes sense for all parties involved
- Equity in Twos (open for discussion, but the type of offer that could pay off in the millions of dollars)