12/20/22 - Twos Joe x Haily
by Joe · 56 things on Twos
- Social media manager for @Biteable (video editing app) 35.5k
- Link
- Personal account is @hailymoulton and she has 7000 followers
- Link
- "You've already cleared one of the biggest hurdles"
- People are afraid to post so they never put themselves out there
- You can even use one video across many different platforms
- If you have an idea that works and it gets you views and results, do that exact same video a month later
- With an early stage company you will know it best
- You can't go to agents, they will simply aggregate a list of content ideas for you to make
- It only takes one video to pop off
- Byteable video popped off and got 1M views
- Run with it wherever it goes
- Our goal with Biteable is exclusively awareness
- Eventually they will Google us and hopefully download it some day
- I make 20-30 videos a week and only 1-2 get posted
- We don't post on the weekends anymore
- Work/Life balance + not as many views
- People have started to associate my face with Biteable
- One consistent face almost like a mascot
- Loosened up on our brand voice on TikTok
- Talking about it in the 1st person
- We had a lot of people finding us through our funny comments
- Whenever I post a video I go and comment on the video trying to get people to engage further
- 450,000 engagements on our pages a month
- I wish I could scroll TikTok exclusively for pleasure
- Also when my videos flop I get somewhat grouchy
- I have people reaching out to me for freelancing work
- I would like to grow into more of the strategy side of it and have someone else record the content
- Although my plate is pretty full with my side hustles
- I do have someone I can put you in touch with
- Chris social media at Loom (got laid off a couple months ago)
- Our pitch for content: We are a consumer-facing app, that believes that short-form video content is important, so we are putting time and resources into it, and are looking for a person
- If it's something that excites you, you are the best person for it
- There is a company called @Waterboy on TikTok
- Their content calendar is very unstructured but they make the most of it
- One day it is "we sold out of XYZ product" the next day it is their office dog
- And E-Trike (Karaoke)
- Right now, a context shift (that you are Joey TikTok) would be fine
- Just turn it into your account and you be the brand
- A lot of the information that you want about trends, what is getting engagement, and how to take advantage, is freely available on TikTok
- It won't take you a long time to find out what is trending
- I bulk film on Monday's and Thursday's and then draft everything else
- ✓ "Happy to email you a couple accounts that gave me inspiration"
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- Content ideas
- Lean into the notes comparison
- People on TikTok already make videos about messy notes
- Break up videos
- Stitch in here is how you could do this in Twos instead
- Here's how to take your grocery list and add it to Twos
- Here is how to take those 3am ideas and put them in Twos
- Interviewing on the street
- What is a note you have in your notes app right now
- Make a list of all people's notes and share them
- Everyone loves to be nosy on TikTok