TwosWrite things down

12/20/22 - Twos Joe follow up with Jason

12/20/22 - Twos Joe follow up with Jason

by Joe · 74 things on Twos

Looking for a design role with a large company, possibly VP of design
"If you focus on the product and make it amazingly valuable and you don't need to focus on the sales or marketing"
"Stay lean as possible"
Keep the customer advice up and pay attention to what they like and don't like - day in and day out
What's nice about your tool is it generates organic content
You can create compelling lists
Like Ghangis Khans list
Someone will find something amazing and reshare it
I think it's doable to get in front of Tim Farris or Ryan Holiday - people that have habits and use tools like this
It takes a while of keeping at something so you have to have patience
Then someone loves something in particular about it and it will take off
The early team at Instagram was a whiskey tracking app
They were struggling to get people to use it so they added photos
They saw the most activity on the filters of the photos of whiskey
Product-Market Fit (PMF) is a Broken Concept. There’s a Better Way.
Buddy has a generative AI video company
Had to whittle down to marketers only
Twos is designed for key life moments
Look for the patterns of which key life moments
3-6 different moments that is better captured in Twos than any other tool
We overestimate how much we can get done in a week and we under-estimate how much we can get done in a year
Get in active users hands and look at the patterns of what arises, which takes time
If you're comfortable taking 2,3,4 years waiting for those dots to connect, then you will have the time to hone in and create targeted marketing strategies for those specific audiences
Look for patterns within the users
Which would be in the personality type
"Highly stacked or enjoys detailed processes"
"Having one place I can go for all my lists is a cool idea"
Library of your life
People who appreciate that, who are documenters
People who seek new restaurants, new workouts
People who appreciate documented reflections on their life
"I really like the journaling side too"
You can widdle this down to a single persona
"Are you the type of person who likes to remember life's moments?"
"Are you the type of person who wants to have a library of information all in one place"
Need to pay attention to patterns on Twos World
I think this is where you are going to find community
This is for people who love to document things that are important to them
Take that habit and combine it with the altruistic nature of wanting to share
If I wanted to adopt Bear Grylls morning routine
This is another way for people to feel closer to an individual or a celebrity
"There is something interesting about Powered by Twos App"
Start generating content on things you do in Twos and appeal to the value it can create for people
"Joe from the Twos App here"
If you get into the tone of "here to help" and make content in a nonchalant way
I made this list of movies I want to see with my friends, and it was easy because of this
Capture our favorite moments using Twos
Make it really easy to download the app via the page
If you have friends who are willing to shoot things for you that will be very effective too
Always look for the compelling use cases and tell the story behind the list
Twos: Power lists
It's not just a piece of paper, it's updatable and sharable. If you're overwhelmed it's a great place to write down your thoughts
Over the past two years how you've been using it and even the embarrassing moments
Be vulnerable
Show that vulnerability
Loom where you can jump between face and screengrab
Look this is how I use it, maybe that helps you
It's not about attention it's about intention
"I'm Joe from Twos, here is an app I built, here is how we're using it"
"Here's how my dad uses it"
Everyone loves an underdog story
For the past 2 years, we've been building this and we are really excited to share it with you
Once a week we're gonna share innovative clever ways to use the Twos App
Show them the value that Twos has offered our lives and try to figure out where users are spending the most time
Don't let PMF hold you down, you just need to have the stomach for how long it will take to narrow in on personas
"I love the public lists"
Scour Twos World for compelling lists
Who is sharing it, liking it, reach out, we would love to highlight this list
Give shoutouts to other people when you use their lists for content
That is the kindling and all it takes is one spark
That one spark is someone like Tim Farris who has a huge audience seeing the video, relating, and sharing it
One of the fitness influencers who are always changing their list of supplements, show them exactly what they can do with a live list
Everytime you get inspired, make them a list and reach out to them
Then give them the option of taking the list over