The three crucial questions: how do we make sure our companies message is clear?
by jayce · 12 things on Twos
- What do you offer?
- How will it make my life better?
- What do I need to do to buy it?
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- If you find yourself daydreaming in a movie, then it’s probably not answering one of these questions and descending into noise.
- Anything that doesn’t serve the plot, has to go
- We are either making music or making noise.
- At no point should we be able to pause a movie and be unable to answer three questions…
- What does the hero want?
- Who/what is opposing the hero getting what the hero wants?
- What will the hero’s life look like if he does/does not get what he wants?
- Could a caveman look at your website and grunt what you are offering?