The UI is my biggest struggle. Lots of big colourful buttons that got in my way. Systems for notes, knowledge, tasks, planning etc should reduce stress. That’s why we need the UI to feel less cluttered to help reduce cognitive overload. The second struggle is you want it to do everything for everyone. This pushes me away from investing time and energy into learning and keeping my content in the system. I worry that there will be lots of features of no relevance to my use case. I also worry that features for me will be slow to arrive since you are trying to keep everyone happy. I want an opinionated system that excels in specific areas. Then I could see your marketing being specific with helpful (rather than general) guides on how people can do X, Y, and Z in the app. Without a clearly defined audience; the development of features, design and marketing strategies could leave an app that some people use but nobody loves. I’ve designed and founded software services and the ones that were successful had specific audience segments. People buy for their future aspirations — who they want to become. They want to see how your product will help them now but also for their long-term desires. Features and benefits need to align with audience outcomes.