12/15/22 - Being newsworthy
by Parker · 37 things on Twos
- ✓ Vision
- ✓ Mission statement
- ✓ Strategic plan for 2023
- "Better to be a pirate than join the navy." - Steve Jobs
- Provide information to journalists so they think of you when they need an expert on your topic: productivity, tech, second brain, etc.
- You need to do most of the work for the journalists
- How to be the most productive of your life with Twos for 22 days
- Different value than Apple notes
- When you repost: write in why you are different
- Get an intern or a virtual person to go find people and do reach outs for podcasts, blogs, journalists, etc.
- Your company is you
- Strategic Operating Plan
- Get people to share testimonials and how Twos has helped their lives and that will get you further than the social media
- The Big And Quick List
- Make it Local (only academics call this “proximity”)
- Make it Timely
- Big Numbers (Impact, Extremes, Superlatives, The biggest...)
- Scandal (incompetence, hypocrisy, sex, crime, fall from greatness)
- “If it bleeds, it leads” (pathos, sad things happening to people)
- David vs. Goliath (any time the little guy wins)
- Celebrity, Prominence
- Clash, Conflict, Controversy
- Young people (babies to teenagers)
- Personal finance
- Personal health
- Cute animals
- Shock Value (murder, rape + manufactured to gain media attention)
- Titillation (sex, fashion, where hot looking people can be shown)
- Man Bites Dog - novelty and the bizarre
- Press release
- Heading
- Intro/Lead: answer as many 5 W's as possible
- Source: credibility
- Essentials: why it's significant
- Quotes
- Anything else?
- Contact info