Content Strategy w/ Greg
by Joe · 23 things on Twos
- Throw the hammer down, don't stratle the line
- You got to find out your who
- Focus on a cohort
- Hybrid conversation of marketing + product
- Is the product so good that people will come and understand how to use it?
- You can't do buckshot marketing
- Best case scenario: you get 500,000 downloads over night - as fast as you got those users is their half life to no longer using the product
- "In kind deals" - no cash
- A 10,000 influencer will find it appetizing to get in front of 15,000 or so people
- A DAU is someone who will truly champion your product, which is why they are your most important/valuable KPI
- Enable the Twos Guides to get through to their networks to share their excitement about Twos with their people and get DAU that way
- Believers get believers to join
- Incentive program is a flywheel that should be experimented
- "@Joe just tagged you in this thing -> download Twos to check it out"
- Go to John and say "Hey, can I have a quick feedback call with you about Twos"
- They tell me the story of how they're using it
- One side is the content piece should be 90% about the personal story and 10% about how Twos facilitated that
- The other side is making a list of content that they are passionate about and then "giving them ownership" of the list, blog, or video and posting it in a unique and valuable way
- Need to make a Top of the world account and incentivize people to make dope lists by being added to the top of the world
- @Hayley Moulton on TikTok
- Bytleable
- Don't pay someone else to help learn the things you should be learning for yourself
- In reference to working with Innovo/Maverick at this stage