12/4/22 - Innovo proposal Email
by Joe · 42 things on Twos
- 4 months, $5,000 per month
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- Month 1: Microinfluencers
- Process
- Work with 3-4 influencers, 50K-200K followers
- Meetings with influencers to walkthrough Twos, Innovo included
- Post, link-in-bio, and post on separate days
- Results
- Views/engagement from micro-level influencers
- Clickthrough percentage for micro influencers
- Walk-though effectiveness
- Effectiveness of posting seperately
- Month 2: Macroinfluencers
- Process
- Work with 3-4 influencers', 250K+followers
- Meetings with influencers to walkthrough TWOs, no Innovo presence
- Post, link-in-bio for 7 days, all posts on same days
- Takeaways
- Views/engagement from macro-level influencers
- Clickthrough percentage for macro-influencers
- Easier/harder to work with
- Effectiveness of posting on the same day
- Month 3: UGC Twos Account
- Process
- Recorded video walkthrough sent to influencers
- Creators send content to us
- We post content to a TWOs branded account
- Use account to build a more organic community
- Takeaways
- Pros/cons of owned content
- Clickthrough percentage for bio of owned account
- Generic content effectiveness
- Effect of building vs using an existing community
- Month 4: Personal branding
- Process
- Innovo to provide a content calendar for @TwosJoe
- Innovo to edit to effective short-form content
- Use a personal brand to develop an organic community
- Takeaways
- Effectiveness of creating content and branding yourself
- Tracking to see growth over one month period
- Content calendar and editing to provide huge time savings