Ken Evans
by Parker · 37 things on Twos
- Tampa Bay Innovation Center
- The founders job is to identify and reduce risk and then find reliable & repeatable sources of revenue
- Roles & responsibilities: sales, CFO & COO, marketing, product management
- Product-market fit = a job that needs to be done
- Convince people you are the one that can fix it
- Curiosity > creativity: talk to users, get curious, figure out what their problem is
- Real metrics: revenue and daily active users
- Market validation, talking to users, never ends for the life of your business
- Ask about the problem, not about the product. Talk to customers, competition
- What is the job to be done? Does this product help accomplish that job?
- Don't care about the product or the features. Nobody cares about the features
- What is the problem they are looking to solve?
- Who are the early adopters? Who are the people willing to admit that they have a problem? Who are the people that are willing to admit they aren't doing the job well enough?
- The younger the better because they are more open to change
- Stay focused on the early customer
- Don't pay attention to the people who are tweaking the product, those things don't matter and you'll never get anywhere
- What other products have you tried? How did you get to that decision?
- They will write your go to market strategy for you
- If you are trying to sell people a product where they don't buy, then you will fail
- Dev Team
- Product manager (not owner)
- Architect
- Project manager
- Developers
- Release engineers
- QA / Test engineers
- Tech support
- Sustaining engineers
- Herding Cats and Coders by Greg Ross-Munro
- People don't stress test the product to see if it can handle all of the traffic
- Will this fail over 6 million users?
- Pragmatic marketing framework
- Data migration, user onboarding, support, training, data & user security
- G-T-M made easy: need (clear job), plead (admits vulnerability, looking for answers), speed (attainable budget, looking to solve)
- Don't believe what people say, watch what they do
- (Insight)^credibility * (humility/credibility)
- evansk@tbinnovates.com