Set the stage reminding me who this is for:. “USA Lacrosse Initiative“. “Alot riding on this for you and me“. “USA lacrosse is watching you and I because I told them you were doing this for us while they also arent 100% sold on flylax“. I need a product that opens eyes of young athletes and parents. Not judging off a final product. This has a very high production value but the messaging is off. Initial Video Reaction. Adolescent kids playing on some elite team w/ an elite coach wearing elite helmets. Dive into:. Youth Kids. Having fun. Multi Sport (*Mention Subliminally). Low Cost. Local. Convenient. Marc's Thoughts: How do we do this w/o simply displaying rotating text? If we are using text, should we pause for effect between each value add? Show the dream of playing lacrosse at this level: Wearing the USA Lacrosse Uniform. This video cannot end without the audience understanding that this is a USA lacrosse initiative. *Brought up concept of using third party footage again of youth players. Marc's Question:. How do you depict someone who isnt on an elite lacrosse team? Inexperience. Player early in development. Marc Ideas:. Transition from kid walking onto field (10X) into player running onto field with USA Lacrosse Flag (Flash Forward). Use the clip of this girl from 10x. Could we use Audio to support this concept of supportive/ non elitist coaching?