11/23/22 - Twos <> Turbine Games
by Joe · 44 things on Twos
- Website
- Running a F2P Games business? We make the hard parts easy, so you can focus on the fun.
- Turbine Services
- Matt (productivity guy), Daniel Katz
- I play a lot with productivity tools a lot
- Looks interesting, a few bugs here or there (didn't ask what), but slick
- Matt has been in the game industry for 19 years. 6 on console, 13 on mobile (all free to play).
- Has worked on the Wordscapes team
- Started the consultancy 7 years ago
- Grew organically
- Daniel Katz was a startup founder and then Matt reached out
- Data processing for land surveyors using drones
- The cofounder recruited me to get it off the ground, found out the PMF and go-to-market playbook
- What are all the use cases for drones and what is the most promising path
- Started doing consulting
- Now does biz dev and operations to feed growth
- They work with 10-20 companies at a time
- 6+ product managers worked with 60 companies, shipped 80 free-to-play games
- "Would you be most interested in monetization strategy or a little of everything else?"
- We do tons and tons of split testing
- We engage for as long as we see lift and make ourselves ROI-positive for our clients
- App store featuring tends to not be as effective as they used to be
- It may be hard to do split testing on low propensity tests (aka we have too few downloads per week)
- So far it makes the most sense to pitch our advisory product (Calls with Matt)
- Strategic conversations
- Light, strategic
- $9k USD p/m
- 1 call per week
- Second tier is the KPI Turbo charge
- Deploy our entire product team, 10-15 split tests, over a couple months
- In regards to what tools Matt currently uses...
- Dictation to reminder app
- Built a productivity app called "Sprints" (now off market)
- GTD
- Bujo
- Omnifocus on one point
- The bullet journal community on YouTube is huge
- Dan to Matt: "Given this is not a game: do you feel we can provide enough value to Joe and his cofounder?"
- I think so
- We can discover that once we get started
- We can pause/end at any point and prorate to the end
- I'm sure we can provide useful value to split testing, user retention, monetization
- Dan to me: is this worth some of that hard-earned investor money to loop us in in an advisory role?
- I think so. Although $9k per month will be a majority of our monthly budget, it could be effective to get a good foundation set up.