TwosWrite things down

Notes from conversation w/ Andreas (TwosVC)

Notes from conversation w/ Andreas (TwosVC)

by Joe · 91 things on Twos

All in all, Twos is about community. Community-powered, community growth, community success. So the more we lean into that the better.
On the topic of the "business version" of Twos which transitions Twos World into a feed for business publishing/connecting
Get other people to build the business side for you
Go out, create something that is easy - a mini list of a training program (start at UT)
Get them to learn how to use Twos as a marketing tool for their companies
Have those people go out and recruit businesses
Only 2/10 may get it, but then those BDRs are managing it all
Restaurants, flower shops, small business owners
What does community mean? As little change to the underlying tool as humanely possible.
Building for business is going to become insanely boring and your employees will start to resent it
If you want to start an enterprise SaaS company, then just start a new company
Cutting Cesar
Build/update the press kit based on what Cesar ~did~ get us
Mass outreach campaign directly to editors/reporters yourself
Hello [Name],
One really interesting KPI
Detail what you have built
Where we have been listed (link to press kit)
Add them to dedicated email list for PR that we blast every 15 days
✓ Message to Cesar: 2 months in we thought we would have at least one piece of national coverage. We're not seeing the bump we needed. We are going to put our engagement on pause. We need to focus on the short-term metric stuff. Thanks for your help on the press kit. Let us come back and pay you what you deserve. The intros haven't happened and we need them to happen.
User bump we had when we "unleashed" the community on twitter
At some point in the future, put together a little case study of what happens when we get our community activated to do something
✓ Share community wins from yesterday's uptick in users
Businesses are spending the most money on companies that do not feel like they are made for business
We will be doing a Repulic/community oriented raise at some point
Keep doubling down on consumer and community and they are these people
On the topic of making Lexie our first hire
Overall, Andreas likes the fit. Seems like she can bring an element to our business we crave at this stage.
Does Lexie actually have engineering experience or is it all product management/front end
Expectations of the role she would have to fill
Constant content production cycles
What is the content, where is it getting posted, ideas, editing
Where we're gonna do it
When we're gonna do it
PR/Influencer outreach
Any Twitter or insta post that is a notes app, engage with them, let's measure, see what happens, experimentation
Pitch competitions research
===
Events for influencers
Planning, Execution
Influencer relationships
Additional help in community stuff
Hustle and dealing with ambiguous tasks
Really test and ink out culture fit for Lexie
Offer her escalating comp - the end goal is $50k, starting at $30k, and a $2,000 budget, will help you tremendously. You will make millions if we hit this right.
No titles for any employees until we are 10 employees deep
"Content at Twos"
Everyone is just working on solving the problems that we have with Twos
"If you want a title, go work at fucking verizon"
On the topic of Jedda taking over our instagram
Can't give Jedda full reign of Instagram but she can push posts to us for approval
✓ IP Handover agreement/IP assignership
I would do Jedda in parallel with a v1 of community badging, ie people within the community who want to help, and we can incentivize them with beta features, free merch, and all-premium features, but especially driven by the badging
Don't make it frequency based, but make it impact based.
Way incentivize internal community growth
Working with SumTech
Push back a little on the price
✓ It does not make sense to separate web and mobile - so both
Especially at this level of cost
We know what the value of this is equity. And it is very valuable to us, for you to have equity in this project you need to play a much larger role
Put yourselves in the position that this is an opportunity for Dillon to have a winning founder and it might not be any of his other founders
We know you can do great work for us, but we are an opportunity for you
If you were in our position you know we can't spend this much at this stage
Stretch out the time horizon another 30 days
What do you think about asking Dillon what it would cost to just redesign exactly what we have currently? The layout improvements would be very important but a visual overhaul would be too
On the 18-months runway plan
Linearly you would have to grow 5,000 DAUs a month
Probably won't happen in Jan. Feb.
It's certainly is possible (even likely) but won't be linear
Probably more of an S curve
So therefore, come July 2023, we should be adding 8-10k per month
We're gonna bump up our spend, but we don't know how it's really gonna change
Week over week DAU growth - focus on rate, not result
New Budget + Reasoning (below)
Since we are a content and community company, tool spending will be a bigger spend than we anticipate
Bitchin analytics, bitchin content, content placement, content retargeting, automated follow-up tools
This will replace paid ads
Paid ads will not capture the right user
It is a catch-all bucket of when you have $50k in your balance sheet and it is obvious that we need to be doing it
Throw out the traditional playbook - we are a community growth platform
It is not disposable, compounding, personal
The monthly net burn on paid ads is just no good rn. Building that skill set makes no sense to me right now. Building community skills is much more important.
The more money we can put into the tools right now it will be more worth your while
OnlineJobs.PH
As it realtes to a content writer: That's the thing that Marcus and Kevin did, now you do that for Twos content
The next year and a half is "Time to tell people about Twos - bring them into the community"
Related to paying a TikToker / finding TikToker's to make videos for us
No
But if I can get Sam to get one of his influencers to post about Twos for free
Loser has to do the other person's job for the day