It was somewhat difficult to navigate to the grooming section of the website. Felt like I was reading through a lot of different options until I was able to find “grooming accessories“ . Suggestion: it would be cool if you could pick between “I have a beard“ or “I want a fuller beard“ and then it would either show you kits vs accessories . After writing this I went back to the landing page and saw you have exactly this. . Feels like you should move the buttons for “grow it“ vs “groom it“ to the top of the images. And have “What beard products are best for you“ along the side. Woah - how did you get James Harden?? Would you want to move that image up? . I didn't scroll initially. For the quiz (question 2): I read what are your beard goals and started clicking. Didn't realize I was only supposed to choose one. So I was kind of confused when it moved me to question 3 while I wanted to keep selecting my goals. Should see results be greyed out until you put in an email address? . Should it say “we will send you the promo code + free item“ so I have a reason to put in my email? . Feels like you need an explanation of the items below the recommendations. I can't tell what they are from the recommendations image but that is what will lead me to click. . Also, I think the recommendations would look better if they had the padding/design of how they look on the accessories page. . Move the “What's included“ above the longer explanation . I really like the mouse mover helper circle. The thumbnail photos on the grooming page are great . Overall it feels like the website could use a little more color (especially the “get started with a kit“ button). It feels like the “Ultimate growth kit & trimmer“ should be the first product on the left (it was the first place my eyes looked and was most easily understood) . Maybe some images of people using the products or people with beards vs without beards depending on where they are on the site? Instead of “Come Back!“ when you leave the tab, should it say “25% off with code“ or something more beneficial? I like seeing how the discount will impact the price of the product, but can't tell if that's only for the kits.