Strategy sesh with Matt at Redlands Grill
by Joe · 26 things on Twos
- Notion to Twos import (bring people over from Notion into what we believe to be the better solution)
- Do we think that spending money on design is a lever to derisk ourselves to a good ROI?
- No.
- Hooked by Nir Eyal instead of behavioral psychologist
- June.so - instant product analytics
- You can hire a freelancer to set up your data analytics, right
- Equity for performance marketers is a bad idea
- What percentage of your sign ups become daily active? I said a rough estimate would be 5%. So...
- If you want 10,000 DAU, you want 200,000 signups
- $30,000 = would effectively mean 0.15 per DAU, which is super unrealistic
- Bake fixed costs into performance acquisition costs (ie the $10,000 for 6 months)
- Matt has access to a $5,000 course on growth marketing
- Will let us buy the log-in for $1,000 from Matt
- If we don't like it in the first week, no charge
- Says if I focus on it for 2 hours a day for 30 days, we will be very up to speed on everything we need for growth marketing
- Every click is a bid for who you are targeting, and how much it costs to acquire real estate on their page
- Think about marketing as a race car. You need an engine (for consistent, predictable, growth), which is ads (or salespeople in B2B), fuel is money, and content marketing, viral videos, and influencer reach outs (like time square videos) are turbos. But you always need an engine.
- Hiring to delegate simple tasks sounds like a great idea. Like an intern or social media manager from the Philippines
- Tem - buddy from optimization. Builds workspaces for Notion users.
- The course will take you through pre-requisites before you can create a paid campaign.
- Then you will create landing pages and learn how to test them
- You can get your first ad campaign out in the the first few days
- The course and the path you will be put on will be different
- Hire a virtual assistant and teach them how to do the outreach
- But you are not doing the sourcing and repetitive bullshit
- Demand Curve https://learn.demandcurve.com/users/sign_in