KPIs for UT
by Joe · 28 things on Twos
- Monthly user retention (60-day average): 39%
- May - June: 31%
- June - July: 34%
- July - August: 41%
- August - September: 37%
- Monthly *new* user retention (60-day average): 26%
- May - June: 24%
- June - July: 26%
- July - August: 26%
- August - September: 26%
- DAU (monthly average):
- May - June: 382
- June - July: 331
- July - August: 563
- August - September: 568
- MoM growth of DAU:
- May - June: +24%
- June - July: -13%
- July - August: +70%
- August - September: +1%
- Revenue:
- April: $151
- May: $161
- June: $162
- July: $63
- August: $257
- September: $466
- October: $404