Pronounced: “A - lee“. It all started because I decided to leave my job. Throughout the pandemic I worked at Apple. And I wanted to do something on my own. Not a software developer. Finance and accounting. What can I do to service people? September of last year decided to go full time. Took an audience building course and that really kicked off my twitter journey. Gives you a network of people to share your stuff. Distribution is key. Twitter and a little bit of YouTube (not very consistent). You can only focus on a few platforms. It is all about consistency. It got to a point where this can cover my living expenses, grow it, love it. Big tech companies pay you well, they don't want you to leave. At some point you will. Vertical CPA was first. By tweeting I show you my expertise, they have faith in what I can offer. Notion. If i'm walking and need to write something down, it's in Apple Notes. Loves bullet points. Notion not the best for tweeting threads. Pre-generated lists on Apple Notes, I format stuff on my Mac, then when I am walking around I add a bullet. High priority goes in Calendar on my mac. Low priority reminders go in my reminder app. “I need to get a haircut on the 22nd“. Someone's birthday. Go to switzerland in the fall. I would want to give an all-in-one a shot. I'm sort of a late adopter to these things. I'm kind of slow.