Secret Sauce by Austen Allred summary
by Parker · 42 things on Twos
- General advice
- One channel at a time
- It will be monotonous and boring. No way around it but to do the work
- Understand who your customer is
- Find out where your customers are
- Figure out how to contact them where they are
- Instagram
- Follow and like people's photos on Instagram
- 50-100k followers posts can be bought for $10
- A great way to find popular hashtags is using TagsForLikes
- Google keywords for SEO
- Find long tail keywords with keywordshitter.com
- Use The Google Keyword Planner https://adwords.google.com/KeywordPlanner to estimate traffic
- Use SEMrush.com to determine the difficulty
- Create a web of pages for SEO
- Press/reporters
- Heavy-hitting content sights for press: Time magazine, BBC, The Guardian, TechCrunch, PandoDaily, Slate, Gizmodo
- Less than a day to e-mail up to a thousand relevant press contacts
- Scraper Chrome Extension for getting emails from websites
- Use Alltop and BlogRank to find relevant blogs for your category
- Talk to reporters about what you're doing, why you're doing it, why it needs to be done rather than how it works and the technology behind it
- Hi My name is Austen, from Underwater Audio. We developed a process that makes iPods completely waterproof. It’s some pretty cool technology you and your readers might be interested in. We’re at UnderwaterAudio.com, and I have a [press kit/sample/demo] I’d like to send your way to [review/check out] if you’d be interested. Let me know! Thank you, Austen Allred [contact info]
- No long introductions, no links, no videos, no demos—just, “We’re here. Are you interested?”
- Reach out to them on Twitter
- Sends 500 emails per day
- Follow up after no response after a few days. Don't be annoying. Don't burn bridges
- Twitter
- Use TweetDeck to reply quickly to searched tweets
- If you tell people they’re awesome, they’ll want to share that with their followers to make it clear to everyone else that they’re awesome
- YouTube
- YouTube is the second largest search engine in the world
- Check out YouTube Autosuggest with your keywords
- In the description, lay in three hundred to five hundred words of text with a two-to-five percent keyword density. You can test for keyword density at http://smallseotools.com/keyword-density-checker/
- App Store Optimization (ASO)
- Ask people if they enjoy the app. If they do, ask them to rate it. If they do not, ask them for feedback
- Find competitors that don't have apps and list them subtly in your app's description "The best alternative to Company A"
- Ad copy needs to match the keywords you are advertising for, have the landing page match
- Live Presentations
- Presenting at conferences is a great way to get in front of quality audiences
- Put together a quality presentation and reach out to conferences for bookings
- Content Marketing
- Distribution is everything for content so post it every where, guest blogging,