Lead to cash
by Joe · 14 things on Twos
- To Twos: a "Sale" is defined as a daily active user
- Prospective DAUs currently have two different paths
- Someone is referred to Twos by an active user
- That user then visits the app store or our website
- Downloads Twos for free
- Gets through the new user onboarding
- Writes their first thing down
- Comes back for daily clues the second day or because they have experienced the benefits of writing things down in one quick and easy place
- Someone hears about Twos on social media through one of our posts or an influencer's post
- That user then clicks on a shared link or navigates to the app store on their own
- Downloads Twos for free
- Gets through the new user onboarding
- Writes their first thing down
- Comes back because the influencer shared some benefit/feature/experience that makes the use of the tool clear to the new user