How did TwosApp come into being? My co-founder, Parker, initially had the idea for Twos while he was a student at Vanderbilt. His insight came after his mentors suggest he start writing things down. Both professionally for future interviews/employment, and personally to help cope with depression. As he experienced more benefits from writing things down, he found himself writing more, but now spreading his information across multiple different platforms. Like Apple Notes, Google Docs, Reminders, Notebooks, and more. . This led him to envision one, quick, easy, and organized tool specifically designed for writing any things down. Why does the world need a new notetaking app? Current note-taking apps are either too basic, disorganized, or only designed for one vertical - like notes or events. . High-powered note-taking apps are overly complicated, designed for enterprises and teams, and are not meant for little *things* like people's names, parking space numbers, or a random thoughts/idea. We also believe that information is an asset and people should be able to own the data they capture and share it easily with their friends and family or even the world. . This can all be summed up by one of our core beliefs - people deserve the best place to write *things* down and have lacked that solution until Twos. . How did you go from idea to launch? How quickly? Parker began in 2015 by teaching himself how to program and going through many iterations of the app live on the app store. He went through 2 full-rebuilds as we are now on v3. When he was working at Google, they would not allow him to market Twos as it was considered a direct competitor to Keep. So we largely kept it a secret until March of '21. . It wasn't until January of this year that we had a lot of the kinks and design worked out and our user base started to grow rapidly. . Describe your path to 5,000 users. So far all of our growth has been via social media and word-of-mouth. We have spent $0 on marketing or advertising, so our biggest spikes in users have come from influencers sharing their appreciation of the tool with their audiences. That combined with what we post and Parker's medium blog where he has over 4,000 followers. . What have been your most important growth tactics? Consistency, which I'm sure you know can be a massive challenge. . Whenever we get a campaign going, whether it be content, Twitter outreach, medium blogs, or TikTok, when we keep up the consistency, the algorithms help get us in front of more people. When we falter, it feels like nobody is seeing our stuff. That is why one thing that we are most consistent with has probably done the most for us, product-led growth. . Constantly iterating and making the product better for people based on their feedback. . How useful have Twitter DMs been? (that’s how we met). As a call-back to the last question, very effective, BUT I have just gotten started, need to best understand what our end goal is, and keep it up. . Gorilla marketing in Times Square - effective? Content is king. So the idea was much more related to the video that it would produce rather than telling people about Twos. All-in-all it was a lot of fun and certainly, a case study for how many *things* people forget (even about their spouse) every day. . What have you done that was a waste of time or money? Woof - feels like I can point to plenty of things that have been a waste of time but there is also an element of the butterfly effect to everything. While it did take a long time to make a video that did not perform, or make cover photos for a slogan we no longer use, I like to believe that it was all part of the iterative process. . The thing that has been most frustrating to spend money on thus far would be legal counsel. . What’s your endgame? Have Twos become synonymous with people who need to write things down. Like referring to calling an uber as opposed to a cab, we want people to say “I am going to Twos that“ . It's all part of our vision to help millions of people live a more calm, connected, and memorable life by providing them with the best place to write things down (and compete with Google). What’s surprised you the most about the process? How difficult it can be to put into words what you are building, the impact it has had on my life, and why I believe that everyone could use a product like Twos. . 90% of the job is communicating why other people should use Twos and now that it is so embedded into what we do every day, it's hard to pull down what will resonate with each person you interact with. . Especially because you have so many different audiences between your friends, investors, pitch competitions, students, and more.