10/19/22 - Q4'22 Board of Advisors summary
by Parker · 40 things on Twos
- Data
- Baseline measurement for social media, impressions, use
- Get a list of tools from Joy
- Julius can help with the marketing metrics
- Firebase for time tracking
- Experiment
- What user is the easiest to acquire at scale?
- How do we convert more users into daily active users?
- Poll users to figure out what's working today. How do we get more of those people?
- Try contest to figure out who they are for cheap and then how do we find those people? Meet them where you are
- Blueprint, architecting, and experimenting right now and then we will step on the gas pedal
- Identify cohorts of people and what their CAC and LTV
- A/B testing messaging and why, poll
- Hiring
- Front-end engineering is pretty easy to silo off, give them designs, fiverr, react and react native
- Consultants and contractors, silo off work and it won't bled off
- Content writing would be something we can contract
- Students are good for project work, maybe not a community manager, could be a part-time person tho
- Video editing, thumbnail creation
- Combine oversee video editing (contractor in Philippines ~$400/mo, creating 3-4 lists per week), overseeing management of social, meet once a week to go over baseline metric
- Social media manager, but more of a growth manager
- Hand off effective onboarding, recording how it could work, hand off to someone else and then someone could build it
- SEO introduction Joy has a part-time, cheap
- Create a job description, what are the tasks and what are the skills
- Business
- Systemizing our business
- Documentation on our systems
- Marketing
- Missing a marketing or content plan
- Talk to the head of the sales department, figure out a few professors, prize for the best list based on their major, get a bunch of lists, could cost $100-200 but it will create the lists very quick
- Pay the fitness people, needs to be so good, or just throw on Twos and make 10 cents, revenue sharing, they are in charge of getting more users
- They can help us reach our goal, pocket that we are mining and then we grow from there
- Affiliate program, micro transaction, rather than hiring content writers
- We have a tribe, let them lead
- Continue to solicit the feedback from our channels
- Product
- Make the user feel empowered. If you can make the user feel good that is how you keep users, you use the product that makes you happier
- Distinguish between sharing and publishing, Allen likes publishing, feels better, being a receiver of published information
- How do you simplify things, people love Apple because of the simplicity, how the user felt when they are using the product
- Logical integration to get data in. Only have so much dev time, Twitter, slack, email