10/19/22 - Initial conversation with Alex
by Joe · 50 things on Twos
- London
- Lives a stones throw from Chelsea
- F1, Rugby
- Red Bull supporter
- Twitter is his primary platform
- Really started in January of this year
- Likes the ability it has to distribute of his writing
- Now is seeing good reception on linkedin
- Started talking business and finance
- Refined to startups
- Did more of what I liked, less of what I didn't like
- Newsletter/podcast has waterfalled off of Twitter
- Tribescaler (his startup) was a side project late last year
- He asked: "What is making these guys blow up on Twitter?"
- We realized the critical factor is the hook
- Did 6 months of problem defining, and in July/August we started building
- Quick iterations and building it out
- Co founders name is also Alex. Alex and Alex.
- Tribescaler is community first
- "Helping people is very rewarding"
- Personal brand is monetized through the newsletter
- Ad placement or a deep dive of a particular company
- Also does one on one consulting for startups in storytelling for them to achieve a seed round or something else
- Twitter has a one-click sign-up to the newsletter for minimal friction. This integration is through a Newsletter company called "Review"
- Review (owned by Twitter)
- Noticed that it was not the creative platform that he needed and also lacked data analytics
- Integrates the emails generated to Beehiv
- So he swtiched to Beehiv
- Likes the most: vast array of functionality and UI - directly tailored to creatives
- Personalized newsletter pieces
- Likes the least: "Can't think of anything - I'll have to get back to you on that"
- Loves the frictionless capture he has with Things 3 "two taps"
- and Projects
- Which he then carries over to Notion as his second brain
- Says my name a lot at the ends of sentences which I like
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- This is when I started screen-sharing and talking to him about Twos...note to self - talked too much about Twos. Went over time. Need to identify their use case and only show them that functionality. For Alex, it would most likely be related to the private capture and sublists.
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- ✓ Follow up with Alex
- Alex's birthday
- My question to Alex: Does the ability to sell lists of information, such as a thread seem like a value add to a content creator?
- People that use info products - I do see this as a value add relative to the friction they have to go through to make money from their content/ideas
- Individual creators who are up and coming
- I know hundreds of people who are selling on gumroad or Notion templates
- If there is a way for individuals to do it quicker, I do believe there is a value add
- Knowledge capture for me is completely personal
- Core functionality for me is zero friction quick capture
- Mentioned projects again - likes project functionality in Things 3
- ✓ Sign up for Tribescaler
- ✓ Send Alex Toto Wolff and Christian Horner memes