31 things a landing page should do
by Joe · 35 things on Twos
- Tell a story
- Sell a transformation
- Provoke an emotional response
- Validate claims made in ads
- Promise emotional resolution
- Use the same language your customers use
- Add urgency
- Counter doubt with proof
- Reduce risk / fear of loss
- Highlight pain points
- Identify the target customer
- Tap into selfish desires
- Convey legitimacy
- Include a call-to-action
- Create excitement
- Help visualize the outcome
- Answer objections
- Eliminate distractions
- Include social proof
- Grab attention
- Show the product in action
- Design for clarity
- Be clear, not clever
- Feel relevant and personal
- Avoid annoyances like chat/bots/exit pops
- Accentuate the problem
- Show the importance of solving the problem
- Detail use cases
- Show how the product is the best solution
- Focus on the customer, not the company
- Answer common questions (FAQs)
- Offer a clear next step
- Link to Tweet
- Follow @bbourque on Twitter