7 Steps to Nail Your Elevator Pitch
by Parker · 24 things on Twos
- Number a blank piece of paper 1-10
- Fill in the most important bits of information about yourself, your service or product, and your company
- What, exactly, do you do?
- What have you achieved?
- What are your goals?
- Who does your company serve?
- Review your draft
- Remove any repetitions, needless details, and general business subjects
- Grab five index cards
- Label them "Who I Am," "What I Do," "How I Do It," "Why I Do It," and "Who I Do It For"
- Add each item on the list to the card it fits best
- You want two compelling sentences underneath each card
- Order them by importance
- You never know how long you will have so you want to get the most important points across
- Add an attention-getter
- Include an interesting fact or statistic
- Practice
- Record & listen to your pitch
- Listen to what you are saying and think about what you want your audience to hear
- Make sure your tone is friendly and not aggressive or condescending
- Practice in front of your co-founder and mentors
- You need constructive feedback
- Ride the elevator
- Practice from the first to the highest, the first to the middle, and the first to the third