Tips on building a consumer business from the all-in podcast
by Joe · 22 things on Twos
- If you want to build a consumer business, you need to build direct distribution in scale
- Kim Kardashian, Mr. Beast's distribution prove the value of subsidized CAC
- Build a brand, then convert that brand into a distribution funnel, and pour different products/services into it
- Building a great product is hard, distribution is even harder
- When you do a B2B product, you can charge enough money for it you can afford a salesperson
- That is their distribution
- You generally can not charge very much for consumer products
- How do you find a very cheap way of distributing it?
- Exponential virality
- or some other distribution trick (content)
- Not everyone is good at content creation
- Building an audience through content creation will disrupt all traditional incumbents in their space
- Along with a great product (a virtuoso, a savant)
- Building an audience is much harder than building a great burger (Mr. Beast Burger)
- Betting is not a differentiated service offering, so their competitive advantage is their audience distribution
- Mr. Beast has lost money on a majority of his video, but he was building a brand
- There is an epidemic on over dependence of prescribing amphetamines to children
- Akili - video game for childhood ADHD treatment (8-11 years old)
- Writing things down quickly is another treatment
- There is a high probability that this will lead to another opioid epidemic
- Parents feel like they are being bullied by teachers to prescribe their kids