Value prop pitch
by Parker · 38 things on Twos
- 1 pitch per customer segment
- How are you serving people?
- What's your idea's WHY?
- Succinctly describe the key benefits of your idea
- Value proposition template: Our [Products and services] help(s) [customer segment] who want to [jobs to be done] by [verb (reducing, avoiding)] [and a customer pain] and [verb (increasing, enabling)] [and a customer gain]. Unlike [competing value proposition]
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- Our free app and website helps busy people who want to improve their mood, increase their status, and improve their relationships by reducing information overload and improving organization.
- Unlike Apple Notes, Twos can be used to remember anything, not just notes.
- Unlike Notion, Twos is simple so you can save time and reduce complexity
- Unlike Paper, Twos is a long term solution, can be accessed anywhere, and can be searched in seconds
- Why remember? / Why not forget?
- Reduce missed opportunities
- Increase thoughtfulness
- Improve organization
- Increase happiness
- Increase awareness
- Save time
- Improve relationships
- Improve memory
- Increase knowledge
- Reduce amount on your mind
- Make money off your information
- Increase presence
- Increase clarity
- Increase fun
- Reduce stress
- Reduce anxiety
- Improve sleep
- Accomplish goals
- Reduce embarrassment
- Improve your status
- Improve decisions
- Improve communication
- Who, what, why
- Students, parents, elderly, moms, dads, small business owners, creators, authors, professionals, teachers, entrepreneurs
- People will remember *things* with Twos to improve their status, mood, and memory