Always remember: you are worthy. Money is plentiful these days. You are the scarce resource. Uniqueness is essential. Investors meet with hundreds, so you need to stand out. Embody these features: visionary, thinker, and warrior. Three steps to fundraise around momentum:. Fundraising is purely a matter of momentum. If there's one thing you take away from this book, this is the one. Lay the soil (build a network of champions). Hosting gatherings for founders and investors is a great way to get this done. Plant the seeds (start casually meeting investors). While you're ready to meet investors, you're still not raising! You have a very short window of time to complete each round - the longer it drags out, the less momentum you have. When you have investors consistently forward-leaning after relationship building then you're ready. Send it (you're fundraising!). A bad investor will completely ruin your business. Do not let a firm's brand reputation be the only thing you consider when making your decision. I always recommend a board observer seat over a board seat. “I only gave up one preferred board seat in my series B“. As an alternative, try to give them a common board seat that you control as compared to a preferred board seat they control. Preferred board seats are a literal marriage you can not get a divorce from until you go public. “NEVER give up a board seat in a seed round“. Common board seats are responsible for the common shares of the company, of which you are the majority shareholder. Only one co-founder should be leading fundraising. The other co-founder should focus on keeping the business running and leveraged in a supporting role. Target Investor. Firm. Make an excel tracker with the following columns. Last touchpoint. Next step. Interest level. This tool will follow you along for subsequent rounds as well. Notes on prior conversations. Where did they light up, where did they have concerns, etc. Series A/B firms will want to talk to you early to get a look but don't get too excited. As a matter of fact, I would avoid these conversations entirely. Revealing you are fundraising too early is another all-too-common pitfall. Always defer back to relationship building process. Keep you answer on terms short, sweet, and simple. Make sure you know every term in your documents. There are tons of answers to what you are raising capital for. I often like to tie in momentum “This thing happened sooner than we thought and we need to scale faster than we had originally planned“. Lean on, but don't fully trust, your attorneys. Tell them you want the most founder-friendly terms but even with that directive, it's not guaranteed. They'll tell you things are standard but that's usually BS. The pitch is your most effective fundraising tool. The best way to have an amazing pitch is to know your stuff. The market. The history of the industry and it's players. The most important pitch isn't the polished one, it's a casual one. Why the world needs your company, why it hasn't existed thus far, and why you will be able to pull it off. Your customer. Lock yourself in a room and don't come out until you're bulletproof. The Perfect Pitch. Your goal in relationship building is.. Have a bunch of investors who are warm. Get close enough with 1-3 investors who you know you will get to terms with. For series A rounds, it is really important to get a term sheet quickly after the process begins. You can only negotiate if you have other term sheets in hand. Don't forget.. Relationships trump metrics. Momentum is everything. You have to create a compelling moment that will drive the urgency when the opportunity arises. Before you start fundraising spend considerable time on your health because it can be a grueling process. There is nothing in this world that I believe in more than meditation. Accelerators surely offer benefits, but the primary draw is usually assistance in raising capital. The most important facet of fundraising is unflinching authenticity. Above all, believe in yourself and your company. If you have made it this far, you have something special, and if you play your cards right, investors will be lining up to join you.