The Perfect Pitch
by Joe · 10 things on Twos
- Here's how the world works today
- Here's how the world should work in the future, but here's what's broken/missing
- Here's why no one has been able to solve this problem so far (potentially reference folks who have tried and failed). This is a massive opportunity. Whoever solves this problem is going to have to do XYZ, but will be rewarded heavily.
- Here's the secret to how we're going to fix this.
- A unique insight, approach, technology, invention, or some shift or change in the world that has opened up the opportunity with us being the first mover.
- Here's why we're going to execute the best (best team ever, traction thus far, unique experience)
- Example of a good pitch
- The stories you tell should always frame why the market opportunity is still there
- Knowing your shit is the most natural way to develop these answers