When I began fundraising, I would try to convince them that I was worthy. Even when these conversations went well, I’d never get a check. Always remember: you are worthy. Money is plentiful these days. You are the scarce resource. Self-confidence is the key to fundraising. Avoid high ego investors at all costs. You wouldn’t believe the number of investors, who Harbor feelings of jealousy, resentment, or clinginess to founders successes. Be aggressive. Have courage. Soak your truth. But also be respectful and cordial. The more you stand out as relentless, unique, positive & kind, the more likely you are to raise money. Uniqueness is essential. Investors meet with hundreds, so you need to stand out. Make it clear to investors that you’re not wasting anyone’s time, that you are going to be relentless about building your business as you are fundraising. Embody these features: visionary, thinker, and warrior. Not only will this help you succeed with investors but also attract top talent.