DropBox's growth trajectory
by Joe · 7 things on Twos
- First, do all the things you’re “supposed” to do
- Big bang launch at a tech conference. Try some AdWords, hire a PR firm / VP of Marketing
- Paid marketing programs created a CAC of $233-388 for a $99 product
- Then trying affiliate programs, display ads, and many other things — which all failed
- … but then failing! And realizing none of it works that well
- Then realizing the key was to accelerate word-of-mouth and viral growth by offering a “give and get storage space” program
- Boom. 100,000 users to 4 million in just 15 months, with 35% of daily signups